Twenty years building where customers meet software.
Riad Lemhachheche is the founder of Aequus Money, a digital-assets business, and of Moobil Ventures, his advisory practice at the intersection of mobile apps, CRM and Web3. With over fifteen years of experience he is recognised for driving business growth, leading product strategy and delivering digital solutions for enterprise clients across Europe and the United States.
Riad has participated in building more than 200 mobile apps across e-commerce, clienteling, community, sales, travel and media, and has built more than 150 projects on top of the Salesforce ecosystem. He architects business applications end to end — databases, APIs, data management, UX and workflow engines — and now builds with Claude Code on Supabase, Firebase, Google Cloud Platform and Vercel, with Git and Hermes Agent.
Building Aequus Money — go-to-market for digital-asset products, wallet-level customer engagement, and the commercial architecture behind both.
Curriculum vitæ
A digital-assets business: go-to-market, customer engagement and commercial architecture.
Absolute Labs
Led customer engagement and innovation in Web3, NFTs and the metaverse.
Enterprise advisory at the intersection of mobile apps, user experience, CRM and omnichannel activation.
Launched and scaled a mobile marketing automation platform, and the alliances that carried it into the enterprise.
Clicmobile
Pre-sales, client relations and delivery for the first generation of commercial mobile applications.
Research with Intel on the deployment and management of ubiquitous computing environments.
Orange Group
A multi-year, multi-venture relationship — investor, client and channel.
Apple
Flagship enterprise deployments with the Apple enterprise team.
Salesforce / Heroku
Partnership lead across the Salesforce ecosystem, with a joint go-to-market through Heroku.
Publicis Groupe
Campaign and product work with Publicis Net, Publicis 133 and Marcel.
What he has built
Aequus Money
A digital-assets business: go-to-market for digital-asset products, customer engagement at the wallet level, and the commercial architecture that connects on-chain activity to conventional CRM and loyalty systems.
aequus.money ↗
FollowAnalytics
Co-founder of the mobile marketing automation platform, grown to more than $15M ARR with enterprise deployments across banking, insurance, retail and luxury.
Riad works through a network rather than an org chart — operators, builders and advisors he has worked alongside across mobile, CRM and digital assets, and the ecosystems that connect them.
Introductions and collaborations start on LinkedIn.
Two strands, twenty years apart
Software-Defined Money
How assets, rails, and markets converge on one programmable stack, and who ends up controlling each layer.
A map of the stack as it stands — from assets, chains and settlement to payment networks, institutional plumbing, tokenized funds, market data, onchain credit and the venues where the two worlds meet. Twenty-three chapters in nine parts; seventy-seven companies, named and placed.
MiCA report
Jul 2026A reading of the EU Markets in Crypto-Assets regulation and what it changes for issuers, service providers and the brands building on them.
Book recommendations
The shelf behind the work — behavioural economics, diffusion of innovation, mobile, and the design of information. Full list on Goodreads ↗
Plain answers, and where to find him
Who is Riad Lemhachheche?
A French technology founder and operator based in Paris. He founded Aequus Money, a business focused on digital assets, and Moobil Ventures, an advisory practice covering mobile apps, user experience, CRM and omnichannel activation. He previously led customer engagement and innovation at Absolute Labs, co-founded FollowAnalytics, and was technical director at Clicmobile.
What is Aequus Money?
A digital-assets business covering go-to-market for digital-asset products, customer engagement at the wallet level, and the commercial architecture that connects on-chain activity to conventional CRM and loyalty systems.
What does he work on?
The commercial and product layer where customers meet software — mobile applications, CRM and omnichannel engagement, and wallet-level customer engagement for digital-asset businesses.
What is his academic background?
M.Sc. from Oregon State University (2006), where he researched ubiquitous computing with Intel and published his thesis on the management and deployment of Ubicomp environments; and M.Sc. in computer engineering and networking from CPE Lyon (2003).
How do you reach him?
LinkedIn is the best channel: linkedin.com/in/riadlem.
Introductions start on LinkedIn.
LinkedInBest way to reachAequus MoneyCurrent ventureMoobil VenturesAdvisory practiceTwitter / X@riadlemGoodreadsReadingMachine-readable CV: cv.yaml · Structured data (JSON-LD Person) is embedded in this page.