| Source | La Revue du Digital — Marketing / Startups (French) |
| Date | 23 December 2017 |
| Original | larevuedudigital.com/followanalytics-est-la-meilleure-solution-de-push-notification-selon-orange |
| Relevance | Riad Lemhachheche was co-founder, Head of Presales and Partnership Lead at FollowAnalytics, and led the Orange relationship — investor, client and channel. |
Orange invests in FollowAnalytics, a mobile marketing automation platform, and will use it for push notification across its 200-plus applications. The choice followed an evaluation of the best mobile analytics and mobile marketing solutions on the market. Orange's programme director for Orange Applications at the Technocentre is quoted saying the platform stood out clearly from competing solutions on usage analytics and segmented push messaging, while fitting alongside the group's CRM tools; the article notes the volume of data generated by those applications is handled in full compliance with GDPR.
Orange Digital Ventures invests as part of an $11M Series B, bringing total funds raised since the company's creation to $27M. Orange's deputy CEO and president of Orange Digital Ventures is quoted on the platform's fit for any company pursuing “intelligent digitalisation”, whatever its sector.
| Founded | 2013 — headquarters San Francisco; offices New York, Montréal, Paris |
| Round | $11M Series B · $27M total raised · Orange Digital Ventures |
| Market | Enterprise marketing teams raising engagement and retention on mobile applications |
| Clients cited | TF1 · Wells Fargo · KFC · Sanofi · Michelin · Cartier · Louis Vuitton · Allianz · BNP Paribas Cardif |
“Après évaluation des meilleures solutions de mobile analytics et mobile marketing, nous avons choisi FollowAnalytics.”
Yvan Delègue, Directeur de programme Orange Applications, Technocentre — quoted in the article
Summary written for this archive; the quotation is reproduced from the source. Copyright in the original article remains with La Revue du Digital.