RIAD LEMHACHHECHE
Press & references

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Third-party coverage, announcements and published research — each with the original link and, where there is one, a print-ready archive sheet.

13 entries · 4 archived as PDF
Databricks
DatabricksEnglish
Press18 Jun 2021FollowAnalytics — Co-founder · Head of Presales · Partnership Lead

How Databricks Supports Digital Native Companies in Their Hyper-growth Journey

Databricks profiles four cloud-native, high-growth companies running on its Lakehouse platform. FollowAnalytics — grown more than 600% over the preceding two years — is moving entirely onto Databricks, handling each customer's experience as a separate flow and modelling per client so that customer data is never mixed, which is what keeps the arrangement compliant with data protection requirements. Automatic segmentation through ML is starting, and the A/B testing that decides which variant serves a customer best runs across applications used by several million people a day.

Interparfums mise sur les canaux digitaux pour interagir avec sa communauté de vendeurs
CIO🇫🇷 French
Press17 Aug 2020FollowAnalytics — Co-founder · Head of Presales · Partnership Lead

Interparfums mise sur les canaux digitaux pour interagir avec sa communauté de vendeurs

Interparfums creates and produces fragrances for luxury and fashion houses and sells them indirectly — the beauty advisers who carry its 3,000 references are mostly employed by its retail partners, not by Interparfums. To reach them directly, a Salesforce-based site launched in 2016 with games and quizzes drew five communities and 3,500 members across several countries in three and a half years; a second phase in 2019 added a mobile application built with FollowAnalytics, whose analytics let the brand personalise what each adviser is sent according to their preferences and behaviour.

Orange Business Services
Orange Business Services🇫🇷 French
Press release11 Jul 2019FollowAnalytics — Co-founder · Head of Presales · Partnership Lead

Orange Business Services, FollowAnalytics et Salesforce lancent « customer engagement » pour permettre aux entreprises de proposer une expérience client enrichie et personnalisée sur mobile

The three partners launch a joint mobile customer-engagement offer: FollowAnalytics' mobile marketing automation on iOS and Android, reading how customers actually use an application and feeding that back into Salesforce CRM, so that push notifications, in-app messages and location can carry a personalised interaction in real time — a loyalty-points threshold triggering an offer, for instance. Orange Business Services carries the engagement end to end, from the specification through technical and functional maintenance, and the solution is built to the GDPR by design. The release cites the Mobile Marketing Association France: only 46% of companies with an application use push notifications at all.

Salesforce va investir 2,2 milliards de dollars en France sur 5 ans
FrenchWeb🇫🇷 French
Press24 Apr 2018FollowAnalytics — Co-founder · Head of Presales · Partnership Lead

Salesforce va investir 2,2 milliards de dollars en France sur 5 ans

Salesforce announces a $2.2bn investment in France over five years, timed to Emmanuel Macron's state visit to the United States: headcount, office space and hosting capacity, channelled through Salesforce Ventures and its $100M EMEA fund. FollowAnalytics is named — alongside Sigfox — among the French companies Salesforce has invested in; InStranet, EntropySoft and Kerensen Consulting are listed separately as outright acquisitions.

LeKiosk a déployé FollowAnalytics pour mieux comprendre ses clients
Le Monde Informatique🇫🇷 French
Press05 Oct 2018FollowAnalytics — Co-founder · Head of Presales · Partnership Lead

LeKiosk a déployé FollowAnalytics pour mieux comprendre ses clients

LeKiosk — a digital reading service started in 2007, now carrying more than 1,600 publications from 450 partner publishers across magazines, national and regional dailies and comics — deploys FollowAnalytics to analyse how readers actually use its iOS, Android and web applications. The article sets the choice against the prevailing Big Data logic: in the spirit of the GDPR, LeKiosk collects information only once a purpose has been defined, and uses the analysis to improve the service rather than to automate customer solicitation.

FollowAnalytics est la meilleure solution de push notification selon Orange
La Revue du Digital🇫🇷 French
Press23 Dec 2017FollowAnalytics — Co-founder, Head of Presales, Partnership Lead

FollowAnalytics est la meilleure solution de push notification selon Orange

Orange invests in FollowAnalytics and adopts the platform for push notification across more than 200 of its own applications, after evaluating the leading mobile analytics and mobile marketing solutions on the market. Orange Digital Ventures takes part in an $11M Series B, bringing total funding to $27M. The article quotes Orange's programme director for applications at the Technocentre on the platform's usage analytics, segmented push and complementarity with the group's CRM tools.

Marketing mobile : la start-up française FollowAnalytics lève 10M$
Le Monde Informatique🇫🇷 French
Press30 Oct 2015FollowAnalytics — Co-founder · Head of Presales · Partnership Lead

Marketing mobile : la start-up française FollowAnalytics lève 10M$

FollowAnalytics raises $10M to scale its mobile marketing automation platform internationally. The round is backed by Salesforce and joins existing investors Sapphire Ventures (formerly SAP Ventures) and Zetta Venture Partners; the article cites AXA, Allianz, BNP Paribas, L'Oréal and Renault among the platform's clients.

Stratégies
Stratégies🇫🇷 French
Press18 Nov 2014FollowAnalytics — Co-founder, Head of Presales

BNP Paribas Cardif crée un prototype d'offre connectée

BNP Paribas Cardif — the life and property insurance arm of BNP Paribas — presents a smart-home solution at the Samsung Developer Conference in San Francisco, developed with FollowAnalytics. Built on Samsung's SAMI platform, the application aggregates data from the connected home and lets the user define risk scenarios that trigger alerts — a warning if the windows are still open when rain is forecast, for instance.

Orange et le Consortium Stade de France inaugurent le parcours des supporters du stade de demain
Orange Business🇫🇷 French
Press release04 May 2012Clicmobile — Technical Director

Orange et le Consortium Stade de France inaugurent le parcours des supporters du stade de demain

Orange and the Consortium Stade de France unveil a contactless-mobile spectator journey at the Stade de France, trialled during a Top 14 match: NFC guidance from the car park, a dematerialised ticket held in the SIM, seat finding, targeted match information and in-stadium interactions. Clicmobile is named as a partner in the M-Stadium consortium alongside Orange Labs Caen, Stade Malherbe Caen and the PRINT-CRDP laboratory of the Université de Caen.

BNP Paribas
BNP Paribas🇫🇷 French
Press release24 Nov 2011Clicmobile — Technical Director

BNP Paribas Mobile, la première offre bancaire mobile en France métropolitaine

BNP Paribas and Orange launch BNP Paribas Mobile, which the bank presents as the first mobile banking offer in metropolitan France, following an agreement reached that July. The offer brings together a dozen banking applications, “Mes Comptes” among them, mobile payment in local shops and between people, a selection of smartphones including NFC models, and four mobile plans run with Orange.

BNP Paribas
BNP Paribas🇫🇷 French
Press release27 May 2010Clicmobile — Technical Director

BNP Paribas, 1ère à proposer à ses clients une application dédiée sur l'iPad

BNP Paribas becomes the first bank on the iPad App Store, offering clients the free “Mes Comptes” application at the tablet's arrival in France. The app carries account consultation, transfers, market data, mortgage, consumer and auto credit simulators, a savings comparator, a 48-hour callback from savings advisers, full access to bnpparibas.net and account opening at La NET Agence — part of the bank's internet and mobile accelerator programme aiming at online-banking leadership by 2012.

24 HOURS : The STARCK Mix
starck.comEnglish
ProjectSeptember 2009Clicmobile — Technical Director

24 HOURS : The STARCK Mix

Philippe Starck's own page for the project: a 24-hour soundtrack composed and mixed by Stephan Crasneanscki and the Soundwalk collective, following Starck's creative biorhythm. Clicmobile built the free iPhone application — it starts the mix at the exact hour of the listener's time zone, and shaking the phone jumps to another section of the mix. Released in partnership with Wallpaper*.

Management and Deployment of Ubiquitous Computing Environment
Oregon State UniversityEnglish
Research07 Jun 2006Oregon State University — Researcher, with Intel

Management and Deployment of Ubiquitous Computing Environment

Master's thesis: a multidisciplinary design framework for ubiquitous computing environments, applied to a wireless LAN case study and validated through a survey of 536 Wi-Fi users. 119 references.

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