Riad LemhachhechePrint exports
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Riad Lemhachheche
Founder, Aequus Money · Founder, Moobil Ventures
Paris, France
linkedin.com/in/riadlem
aequus.money · moobil.ventures
Founder of Aequus Money, a digital-assets business, and of Moobil Ventures, an advisory practice at the intersection of mobile apps, CRM and Web3. Twenty years delivering digital products and growth for enterprise clients across Europe and the United States.
Experience
Aequus Money
2026 — present
Founder · Paris
A digital-assets business: go-to-market, customer engagement and commercial architecture.
Absolute Labs
2022 — 2025
VP, Evangelist & Factory · Paris / global
Led customer engagement and innovation in Web3, NFTs and the metaverse.
Louis Vuitton · LVMH · OTB · Tezos · Consensys · Richemont
Moobil Ventures
2021 — present
Founder · Paris
Enterprise advisory at the intersection of mobile apps, user experience, CRM and omnichannel activation.
FollowAnalytics · Gilead Sciences · EMLV
FollowAnalytics
2011 — 2021
Co-founder · Head of Presales · Partnership Lead · Paris / San Francisco
Launched and scaled a mobile marketing automation platform, and the alliances that carried it into the enterprise.
Orange · Wells Fargo · Bain Capital · Saks Fifth Avenue · Stellantis · TF1
Clicmobile
2007 — 2013
Technical Director · Paris
Pre-sales, client relations and delivery for the first generation of commercial mobile applications.
BNP Paribas · La Banque Postale · Lotus F1 · Philippe Starck · La Mer · Hogan
Oregon State University
2003 — 2006
Researcher · Teaching assistant, EECS · Corvallis, Oregon
Research with Intel on the deployment and management of ubiquitous computing environments.
Intel · Hewlett Foundation
Education
Oregon State University
2003 — 2006
M.Sc. Information System Engineering, Industrial & Manufacturing Engineering, Business Administration
CPE Lyon
1999 — 2003
M.Sc. Computer Engineering and Networking · French Ingénieur degree
Year abroad at a telecom startup in Florida.
Selected work
BNP Paribas “Mes Comptes” — the first European bank application on the iPad App Store, 2010, then deployed to iPhone, Android, Windows Phone, Amazon and Samsung over 3 years.
AXA France — 1,000+ iPads with a Salesforce-connected app: simulators, e-signature, live contract sync.
FollowAnalytics × Orange × Salesforce — joint enterprise engagement offer, delivered by Orange Business Services.
M-Stadium — NFC ticketing and a contactless spectator journey at the Stade de France, with Orange Labs.
Heroku Elements joint GTM — our offering sold through the Salesforce sales organisation; The Honest Company, Micromania, Bain & Co.
Stablemap platform — wallet-level customer engagement for Web3 brands.
Craft
Mobile applications — 200+ apps built across e-commerce, clienteling, community, sales, travel and media.
Salesforce ecosystem — 150+ projects on Sales, Service and Marketing Cloud, Heroku and connected platforms.
Business application architecture — Databases, APIs, data management, UX and workflow engines, designed as one system.
Build stack — Claude Code with Supabase, Firebase, Google Cloud Platform, Vercel, Git and Hermes Agent.
Focus: digital assets and wallet-level engagement · mobile applications and marketing automation · CRM and omnichannel activation.
Selected clients
Retail, Luxe & Fashion Louis Vuitton, LVMH, Richemont, Cartier
Banque Assurances BNP Paribas, BNP Paribas Cardif, Société Générale, La Banque Postale
Blockchain & Digital Assets Tezos, Consensys, Crypto.com, Ledger
Media, Art & Culture TF1, M6, Axel Springer, Publicis
Telecom Orange
Tech & Electronics Intel, Samsung
Retail Saks Fifth Avenue, Sephora, KFC, Micromania
204 client organisations · 14 sectors · 25 countries
Key partnerships
Orange Group — investor, client and channel · Apple — enterprise deployments · Salesforce / Heroku — ecosystem partner · Publicis Groupe — campaign and product work.
Also: CapGemini, BearingPoint, Samsung, Accenture, Nuvei, Stripe.
Writing & research
Software-Defined Money — Released Fall 2026, Aequus Money · First edition, 2026.
M.Sc. thesis, Oregon State University with Intel: ubiquitous computing deployment and management. Four peer-reviewed publications, 2005—2006.
Speaking
83 industry and research events attended since 2005; speaker, moderator, presenter or co-organizer at 12 of them — including Absolute Labs × Magic brunch, NFT Paris 2024, NFT Paris 2023, Tech for Retail 2022, VivaTech 2021, Retmo 2019.
Languages
French, English. Lived in Luxembourg, Lyon, Miami, Portland and Paris.